Analysing the Front Cover of Kerrang

   Kerrang use large images that usually overlap the masthead on their front covers. The layout of the front cover seems slightly messy because of the overlapping and therefore portrays a laidback feel of the magazine which would appeal to the target audience of 15-24 year olds. The composition allows for the items to be split up into categories without looking too carefully arranged so the attitude of the magazine is portrayed as laid back and easy to read. All of this is felt by the audience just by looking at the front cover so the job of appealing to the target audience is very well done. 

   Kerrang uses the same font style and size in the colour of white mostly which keeps their house style very clear and the brand identity obvious. The font of the masthead and cover line is scratched and looks cracked or broken which connotes a certain rebellious feel to the magazine.  The colour white has usual connotations of purity and innocence which contradicts the feel of the rest of the magazine. It could almost be seen as a sarcastic connotation. However, it stands at very well against the background and the rest of the items and so the magazine will look appealing on the shelf.

   The main central image of the pop star is taken at a low angle which makes him appear superior and look like an idol of the audience. The angle connotes that he is a role model and should be looked up to by others. His pose and posture is laidback and also quite ‘cool’ so adds excitement to the magazine and appeals to the audience. The rest of the items on the front cover fit around the central image which makes it the focus of everyone’s attention even more so. This shows clearly that the main central image will take the focus of this particular issue.