How
did you attract/address your audience?
I included glamorous images, boy
band interviews, “exclusive gossip” and beauty tips to attract my audience.
When doing research, I found that the contents page is used to also attract the
audience when they are flicking through the magazines. Therefore, I made sure
that the articles mentioned within my contents would be articles that would
interest my peers and me as we are within the target age group. I also asked
about the contents when doing my audience feedback to ensure that my articles
were effective in attracting my target audience. 70% of purchases are done on
impulse therefore my front cover must be eye catching and appealing. On my
front cover, I used a main image that was glamorous and eye catching to make my
magazine stand out with stereotypical colours that are bright and vibrant which
therefore appeal to the young audience. Furthermore, I used the incentive of
winning VIP tickets via a competition, which entices the readers to purchase my
magazine over other magazines on the shelf.
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